blog
Write it and They Will Come
Compared to billboards, radio spots, and television ads, blog are one of the newer ways to attract new business. Unlike the older, more traditional forms of advertising, they’re also cost-effective, easy to update, and can target specific audiences. But just writing about a topic doesn’t automatically translate into more money in your bank account. Blogging…
Book Writing: Why Penning Them is the Easy Part
Writing Books is Only Half of the Equation I thought writing my book, “Who Am I If You’re Not You?” would be hard. I knew it would take focus, energy, determination, and hours, and I was write right, it did. I had no way of knowing the book content was the easy part. The marketing…
A Freelance Copywriter: Save Your Business and Your Budget
Why Use a Freelance Copywriter? If you’re a small business owner, you know what you want. You have a passion and you’re determined to share your unique offering with the world. Congratulations! That takes guts. Courage. Hutzpah. And a whole lotta energy. A freelance copywriter can be your new best friend. HELP!!! Owning a business…
Good SEO + Good Content = Sales
SEO: The Holy Grail of Marketing Next to the actual content on your website, Search Engine Optimization, or SEO, is arguably the most important part of your online marketing. Think of it as binoculars — it helps users find your business when they’re searching for the product or service you provide, driving organic traffic to…
Taglines. Slogans. Learn the difference
One of these Things is Not Like the Other “Just do it. “ – Nike “Think different.” – Apple “Think outside the bun.” – Taco Bell The three phrases above are a series of words that you’ve probably heard a time or two (or 2,000,000). They are short, catchy, and memorable. But are they a…