Whether you use them in direct mail or at events, brochures are little gems that are a fantastic way to market your business or service.
When brochures are done right, they give readers enough information to want to learn more. Like breadcrumbs, brochures lead potential customers right to you.
As part of a drip marketing campaign, a brochure plays a crucial role. When you see a social media post, or receive an email, there is nothing tangible to remind your would-be clients about you.
Put a brochure in front of them, though, and the game changes.